B2B SaaS: $135K Pipeline & 4.2x ROI via Cold Email
See how we helped a B2B SaaS influencer data platform build a predictable outbound pipeline, booking 62 qualified meetings with target agencies and generating ~$135K in new ACV pipeline within 6 months.
Client Overview
A B2B SaaS platform providing influencer discovery, vetting specifically designed for marketing and influencer agencies. Client identity is protected under NDA.
Industry: Marketing / Influencer Marketing
“Before Copyshake, getting consistent meetings with the right people at target agencies was a constant struggle. Our internal efforts just weren't cutting it. Copyshake brought the specialized process and focus we needed for agency outreach. They delivered a steady stream of genuinely qualified meetings, which directly led to significant new business and allowed our sales team to focus purely on closing deals. It was a game-changer for our agency pipeline.”
Key Results
Our 6-month engagement delivered significant, measurable results, establishing a consistent pipeline of qualified agency meetings.
The Challenge
The platform had a strong product catering perfectly to agencies but relied heavily on inbound. They struggled to build a predictable outbound pipeline to consistently engage decision-makers at medium-to-large marketing agencies due to lack of specialized expertise and scalable processes.
Inconsistent Agency Lead Flow
Difficulty generating a steady stream of qualified leads from marketing agencies beyond inbound.
Low Outreach ROI
Past internal attempts lacked effective personalization for agencies and didn't justify resource spend.
Scaling Limitations
Internal team lacked specialized expertise/tools for high-volume, personalized agency outreach.
The Goal
"Book 8-12 qualified meetings per month with target agency decision-makers."
Our Solution
Copyshake designed and executed a fully managed, end-to-end cold outreach engine specifically targeting marketing agencies.
Key Actions
- Deep ICP & Offer Analysis (Agency Focus)
Refined agency ICP and value propositions addressing specific agency pain points (e.g., saving time, proving ROI).
- Targeted Agency List Building & Verification
Identified and verified 6000+ key contacts (VPs of Marketing, Heads of Social) at target marketing/influencer agencies.
- Dedicated Infrastructure Setup & Warm-up
Provisioned and warmed dedicated domains/inboxes ensuring high deliverability (95%+).
- Hyper-Personalized Sequence Copywriting (Agency Angle)
Developed multi-touch sequences personalized based on agency niche, work, campaigns, or personnel content.
- Proactive Campaign Management & Optimization
Managed campaigns, monitored metrics (45-55% open rates typical), and made data-driven adjustments weekly.
- Intelligent Qualification & Seamless Appointment Setting
Handled positive replies, qualified interested agency contacts, and booked meetings directly into sales calendars.
Process
Domain/inbox setup, DNS configuration, and progressive warm-up (Weeks 1-3)
Targeted list building & verification for 2K initial contacts (Weeks 2-3)
Sequence copywriting (3 variants) & personalization strategy development (Week 3)
Campaign launch (Batch 1) & initial performance monitoring (Week 4)
Weekly performance analysis, A/B test iteration, and reporting cadence established (Ongoing)
Scale-up list building and campaign expansion (Months 2-6)
Implementation Challenges
- Initial Deliverability
Overcame early lower open rates by adjusting warm-up cadence and refining initial email copy based on spam filter feedback. (Achieved target deliverability within 4 weeks).
- Offer Clarity
Initial messaging required refinement; A/B testing subject lines and opening hooks helped clarify the value proposition, significantly improving positive reply rates after the first month.
Long-term Impact
Beyond the immediate wins, the engagement established a robust foundation for the client's ongoing outbound sales success and market penetration.
Sustainable Lead Generation Model
The client now possesses a proven, scalable outbound system, including warmed infrastructure and optimized messaging, enabling continued lead generation internally or with future support.
Enhanced Market Visibility
Consistent outreach significantly increased brand awareness and recall for the platform among key marketing agencies in their target verticals.
Improved Sales Predictability
The consistent flow of qualified meetings has allowed the sales team to build a more predictable pipeline and refine their forecasting.
Strategic Market Insights
Feedback and interactions from the outreach campaign provided valuable insights into agency needs and competitor positioning, informing future product and marketing strategies.
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