$300K Deals & 8.7x ROI with Cold Email for Software Agency
Discover how Copyshake enabled a custom software development agency to overcome inconsistent lead flow and connect with key tech decision-makers, resulting in 40 qualified meetings and $300,000 in new project revenue in just 6 months.
Client Overview
A mid-sized bespoke software development agency specializing in custom software and AI solutions for the FinTech sectors. Client identity protected by NDA.
Industry: Software Development Services / IT Consulting
“We were skeptical about cold outreach after previous failed attempts. Copyshake changed our perspective entirely. The quality of leads was exceptional, directly leading to projects that significantly grew our business. We now have a predictable pipeline, which is invaluable.”
Key Results
Our 6-month strategic cold email engagement created a consistent flow of high-quality leads, translating directly into significant new business and a robust sales pipeline.
The Challenge
The agency had a strong portfolio and technical expertise but faced an unpredictable sales pipeline primarily driven by referrals. Their previous attempts at outbound were generic and yielded poor results, failing to engage busy VPs of Engineering and CTOs effectively.
Inconsistent Project Pipeline
Struggled to reliably source new projects beyond word-of-mouth, leading to revenue fluctuations.
Difficulty Reaching Decision-Makers
Found it challenging to cut through the noise and secure meetings with senior technical leaders in their target niches (FinTech).
Low ROI on Previous Outreach
Past outbound efforts lacked personalization and strategic targeting, resulting in wasted resources and minimal impact.
The Goal
"Our objective was to consistently position the agency for high-value FinTech projects by initiating 6-8 strategic dialogues each month with key technical innovators and budget holders seeking advanced custom software."
Our Solution
Copyshake implemented an end-to-end, hyper-personalized cold outreach strategy designed to connect the agency with key decision-makers in their ideal client profile within the FinTech sectors.
Key Actions
- Granular ICP & Value Proposition Refinement
Collaboratively defined precise Ideal Client Profiles for FinTech, focusing on company size, specific technical challenges, and tailoring value propositions for each.
- High-Intent Lead List Building
Sourced and verified over 6,000 contacts (VPs Engineering, CTOs, Heads of Product) at relevant companies, enriching data with personalization triggers.
- Dedicated Outreach Infrastructure
Set up and meticulously warmed dedicated sending domains and inboxes, ensuring optimal deliverability and sender reputation.
- Multi-Touch Personalized Sequences
Crafted compelling, multi-stage email sequences with deep personalization based on company news, individual roles, and industry-specific pain points solved by the agency's expertise.
- Proactive Campaign Management & A/B Testing
Continuously monitored campaign performance, A/B testing subject lines, calls-to-action, and messaging angles to maximize engagement and positive replies.
- Intelligent Reply Handling & Meeting Setting
Managed all incoming replies, professionally addressed queries, qualified prospects, and seamlessly booked meetings directly into the agency's sales calendars.
Process
Infrastructure & ICP Finalization: Dedicated domain/inbox setup, warm-up initiated. Finalized ICPs for 2-3 key verticals. (Weeks 1-2)
List Building & Messaging Framework: Built initial list of 1,000 decision-makers. Developed core messaging angles and 3 personalized email sequence variants. (Weeks 2-3)
Campaign Launch & Initial Calibration: Launched first batch of campaigns. Monitored early signals for deliverability and resonance. (Week 4)
Iterative Optimization & Scaling: Weekly performance reviews. A/B tested subject lines, CTAs, and value props. Scaled list building and campaign volume based on successful approaches. (Ongoing, Months 2-6)
Reply Management & Meeting Coordination: Handled all responses, qualified leads, and booked meetings directly into the agency's sales team's calendars. (Ongoing)
Implementation Challenges
- Cutting Through Technical Noise
Initial messages to CTOs needed refinement to quickly establish credibility. Solution: Incorporated specific technical keywords and brief mentions of relevant past project outcomes early in emails.
- Personalization at Scale for Niche Verticals
Manually researching every prospect was time-consuming. Solution: Developed a semi-automated process and data enrichment tools for key personalization points.
Long-term Impact
The engagement not only delivered immediate revenue but also equipped the agency with a scalable model for future growth and deeper market penetration in their chosen verticals.
Predictable High-Value Sales Pipeline
Established a consistent and reliable flow of qualified opportunities, moving away from the 'feast or famine' cycle of referral-based business.
Successful Entry into New Niches
Validated their value proposition and built a foothold in targeted FinTech segments through strategic outreach.
Increased Sales Team Efficiency
Allowed the agency's sales team to focus on closing well-qualified, high-intent leads rather than prospecting and cold calling.
Actionable Market Insights
Gained valuable feedback from prospects regarding their needs, challenges, and perceptions of the agency's offerings, informing future service development and marketing.
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